Colors
Main colours
These main colours create the basic visual character of the brand.
| 108 Blue | |
|---|---|
| HEX | #00aec3 |
| RGB | value |
| CMYK | 80-0-25-0 |
| Pantone C | 7702 C |
| Black | |
|---|---|
| HEX | #030712 |
| RGB | value |
| CMYK | 0-0-0-97 |
| Pantone C | Black 3 C |
| White | |
|---|---|
| HEX | #ffffff |
| RGB | value |
| CMYK | 0-0-0-0 |
| Pantone C | – |
Complementary colours
Colors used for UI elements on the site and in additional identity elements.
| Dark blue |
|---|
| #3e8e9f |
| value |
| Light blue |
|---|
| #dceff1 |
| value |
Palette of grey
Colour palettes allow us to create digital environments (apps, web) with sufficient contrast and accessibility of all elements.
Gray 950
#030712Gray 900
#0f172aGray 800
#1e293bGray 700
#334155Gray 600
#475569Gray 500
#64748bGray 400
#94a3b8Gray 300
#cbd5e1Gray 200
#e2e8f0Gray 100
#f1f5f9Color Modes
Color modes determine the color scheme we choose for the logo to display correctly on screens and in print.
| Color Mode | What is it? | Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
Color Mode Selection
| Suitable Color Mode for Logo: | RGB logo |
CMYK logo |
Pantone logo |
|---|---|---|---|
| Logo will be on screen (web, mobile, presentation…) | |||
| Logo will be in print (business card, flyer…) |