Identity concept

Shape scheme

Example of basic building blocks created

Example of creating project logos

Colour system

Colours for logotypes can be created using the colour generator in the HSB system.

Icon colors for logotypes
Hue: optional
Saturation: 90-100%
Brightness: 85%

Logo Icon Colours
Hue: optional
Saturation: 70%
Brightness: 100%

Compositional principles of key visuals

"Beak" size is adaptable to the format

Illustrations

The log creation system can also be extended to work with larger abstract illustrations, icons. Basic geometric shapes are put together in abstract compositions that can be used for any message as a supplement or graphic element.

Iconography

The icons are strictly geometric, the stroke uniform with sharp edges.